Urgent Hiring: Digital Marketing Strategist (Mgr/Snr Mgr)
Location: Victoria Island Lagos
Summary.
The Digital Marketing Strategist is responsible for the successful management of digital strategy for client brands.
The role requires an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of a client business and drive growth opportunities.
The Digital Marketing Strategist answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences.
This individual combines an in-depth knowledge of client business objectives, online strategies, and their competitive landscape with a rich background in the digital marketing industry to deliver effective digital marketing recommendations.
Responsibilities:
- Develops unique strategies and builds upon current client strategies within the digital space to meet/exceed objectives.
- Manages overall project scope and ensures staffing assumptions adhere to budget
- Develops strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution
- Manages client expectations, bringing issues/concerns to clients’ attention before they become problems, offering potential solutions, and advising of potential delivery delays
- Works with project managers to ensure team is aligned to client requirements
- Proactively keeps abreast of assigned clients’ marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
- Writes communications briefs, ensuring that creative and media are effectively integrated
See Also: HR/Admin Executive Job
- Manages research studies that yield rich insights into consumer online behaviour and key motivational/attitudinal behavior.
- Develops a total understanding of online target audience and mindset modes
- Ensures accountability is established during the project planning process
- Develop digital marketing strategies across multiple channels, including social media, email marketing, search engine
- optimization (SEO), pay-per-click (PPC) advertising, and content marketing
- Conduct market research and analysis to identify consumer behavior, industry trends, and competitive landscape
- Collaborate with creative team to develop engaging content, visuals, and messaging that resonates with target audience
- Plan SEO best practices to improve website visibility, traffic, and search engine rankings
- Analyze and report on campaign performance, using data to drive strategic decisions and optimize campaigns for maximum ROI by working closely with the data analytics team.
- Stay up-to-date with the latest digital marketing trends, tools, and techniques, and recommend new strategies to clients and internal teams
- Mentor and train junior team members on digital marketing best practices and industry trends
Requirements:
- 7-10 years of full-time experience in digital marketing and advertising (digital experience required)
- Bachelor’s degree in marketing, advertising, or a related field. Marketing degree in related field is a plus.
- Platform marketing experience and monetizing online assets a plus
- Superior communication skills, both internal and client-facing
- Strong relationship management, organizational and project management skills
- Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists
- Ability to identify opportunities for growth and incremental opportunities with client partners
- Strong interest in marketing technology, Data and ecommerce
- Strong understanding of digital marketing tools and platforms
- Understanding of Nigerian and African digital marketing landscape and trends is mandatory
- Should have delivered technology projects related to brand or marketing strategy
- Experience working with multiple digital marketing channels, including social media, email marketing, SEO, PPC, and content marketing
- Strong analytical skills, with experience using data to drive strategic decisions and optimize campaigns
- Proven ability to manage multiple projects and deadlines in a fast-paced environment
- Stay up-to-date with the latest digital marketing trends, tools, and techniques, and recommend new strategies to clients and internal teams
- Experience with global MNC, Advertising groups or Digital agency will be preferred
See Also: Urgent: Hiring: Vacancy for the Post of Senior Manager, Head of Strategy
Why Join Us?
We offer a competitive compensation benefit, and a dynamic and collaborative work environment.
How to apply?
Kindly forward your application to recruitment@ogilvy.com.ng with the job title as the subject.
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